How can I get my site listed on search engines?

Procédure

Introduction

When creating your website, search engine optimisation (SEO) is one of the most important steps not to be neglected.

It is what will enable you to position your website in the top results of search engines. Gaining a position in the first few Google pages will enable you to rapidly increase your website's profile.

There are two types of search engine optimisation: SEO (Search Engine Optimisation) and SEA (Search Engine Advertising).

SEO

If you want your site to appear in search engines such as Google, you don't necessarily have to subscribe to a paid search engine optimisation package. Your site can benefit from natural search engine optimisation (SEO).

SEO is a set of techniques used to position a website in search engines so that it is visible to Internet users. There are 3 main pillars of SEO:

• Technical ;
• Semantic ;
• Popularity.

In fact, it takes between 4 and 6 months to appear in the search engines. But don't forget that this is when you start to see results, and this increases over time.

Professional SEO

LWS has a specialised SEO department, and we can offer you a range of services to increase your traffic. Search engine optimisation is carried out by one of LWS's partners.

Order via our website.

If you want faster referencing, then go for SEA.

SEA

This is one of the ways of achieving rapid positioning on targeted keywords and generating traffic. SEA is a system that aims to place an advertisement in a prominent position on search engines, in the paid section.

Google Adwords coupons

The search engine Google is offering an "Adwords" coupon worth 75 euros to every customer who signs up for hosting with LWS.

To take advantage of this offer, you must have spent €25 with Google within 31 days of inserting your coupon.

When people search on Google, they use keywords. Based on these keywords, Google offers natural search results, but also commercial links related to the queries made by Internet users. Google AdWords allows you to create your own commercial links and display them on the results page to Internet users searching for your products or services.

• (1) Choice of keyword
• (2) Google AdWords referencing campaign
• (3) SEO

The advantages of Google AdWords

• You create your own campaign : it only takes a few minutes to create your ad, select your keywords and launch your advertising campaign.
• You're visible to the Internet users you want to reach : you can choose to limit the distribution of your ads to a specific region so that you only reach prospects that are of interest to your company.
• You define your budget: there is no minimum advertising spend. You only pay when people click on your ad.
• Your campaign is flexible: you can monitor the results of your campaign at any time, modify it or stop it free of charge.

What is the difference between SEO and SEA?

SEA allows you to run a limited campaign. For example, for seasonal offers or a product launch. SEO, on the other hand, builds brand awareness and user confidence, while SEA addresses short-term issues.

Conclusion

With LWS, you can now list your website on the main search engines.